How to get attention? Give away free stuff.

That’s what SwagDog is doing at this year’s BlizzCon, which begins Friday. The Anaheim company, a division of Thunder Creek LLC, is offering guilds that visit its booth a chance to win its BlizzCon gift bag. There are 25 gift bags to give away and each includes:

• Two months of WoW game time
• Limited edition Murky FigurePrints pet sculpture
• An Ogre Piñata loot card and Death Knight Starter Deck from Upper Deck
• Hardcover edition of the collected World of Warcraft Graphic Novel from DC Comics and Wildstorm

To qualify, each guild member must register at the SwagDog booth before 5 pm. on Saturday The winning guild will be announced Saturday at 6 pm.

SwagDog has been in business for 15 years, though it’s only been affiliated with Blizzard for one year, said Mike Horn, SwagDog’s chief executive officer.

The company specializes in custom t-shirts for Warcraft guilds or players — all with Blizzard’s blessing.

“We thought Blizzard Entertainment was a perfect brand for our custom apparel. The nature of the game is customizing a character, and with that we provide custom apparel for a full custom experience,” Horn said.

Swag is a big part of any fan convention. Blizzard knows this and so does SwagDog.

“And who doesn’t like dogs?” Horn added.

~ By Sandra Lee

More on Blizzard:

You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.